1. You must have a high-ticket item or a high lifetime value. An example would be:
HVAC Contractors, Plumbers, Roofers, Dentists, Doctors, Chiropractors (high lifetime value) Most contractors fit the criteria.
2. You must have an impactful marketing budget. Why? I can give you a direction on “how” to get more business online, but if you can’t invest in the action items, I give to you, it’s going to be a waste of both of our time. If you’re in a large city, with a lot of competition, $500-$1000 to invest monthly isn’t going to bring you the results you want. This is why “higher ticket” services are best. If I can give you direction or help you get 300 more visits to your website and 10% (very conservative number) call you that’s 30 new leads. If you close half of them that 15 new clients. If you’re a deck builder and you charge on average $10,000 per deck…That’s $150k in revenue. Make sense? You can’t drive $150k worth of work by investing $500 a month…(at least not right away)…
3. You MUST be easy to work with and be willing to purge your ideas of what you need to be doing online. I’m willing to show you the things that are PROVEN to work, but if you’re hardheaded and “think” you know what will work, you’re better off implementing them yourself.